U.S. Polo Assn. Serves as Official Apparel Partner

U.S. Polo Assn. will once again serve as the Official Apparel Partner of the 2024 British Open Polo Championship for the Cowdray Gold Cup for the fourth consecutive year. The world-renowned polo tournament will be hosted at Cowdray Park Polo Club from June 25th to July 21st, where high-goal players including some of the top names in the sport of polo will compete for the title.

U.S. Polo Assn. will also serve as the Official Apparel Partner for the 2024 British Ladies Open Polo Championship on Saturday 20th July. The classic, sport-inspired brand provides custom designed apparel for all on-site staff and promotes the tournament globally. In collaboration with Brand Machine Group (BMG), U.S. Polo Assn.’s brand partner in the U.K., the event will host social media contests, divot stomp prizes, cap giveaways, and exclusive products sold at the branded “pop-up shop”. 

The riveting British Open Polo Championship for the Cowdray Gold Cup is an unforgettable sold-out competition in front of over 10,000 energized fans, filled with action-packed chukkas that unfolded on the iconic Lawns ground in front of the Cowdray Ruins.

“U.S. Polo Assn. is honoured to continue this partnership with the historic Cowdray Park Polo Club, in one of the great venues of British polo, as the Official Apparel Sponsor,” said J. Michael Prince, President and CEO of USPA Global, which manages and oversees the global, multi-billion-dollar U.S. Polo Assn. brand. “This is a wonderful opportunity to highlight our authentic connection to the sport of polo through one of the sport’s most important championships and reach consumers and fans in the U.K., one of U.S. Polo Assn.’s fastest-growing markets.” 

The British Open Polo Championship for the Cowdray Gold Cup is regarded as one of the top pinnacle tournaments of polo, alongside the U.S. Open Polo Championship® and the Argentine Open Polo Championship. 

“The Cowdray Gold Cup at iconic Cowdray Park, is an event that carries so much meaning to us in the U.K.,” said Boo Jalil, CEO of Brand Machine Group, the U.K. partner for the global, multi-billion-dollar U.S. Polo Assn. brand. “It’s the perfect setting for U.S. Polo Assn. to connect consumers with the historic game of polo as we expand the U.S. Polo Assn. brand through retail stores and e-commerce across the U.K.”

Both polo aficionados and those who are new to the sport can appreciate the beauty of Cowdray Park. Inaugurated in 1956 and played on the illustrious Cowdray Estate boasting 16,000 acres, the Cowdray Gold Cup remains one of the most prestigious high-goal awards in the United Kingdom and globally today. Cowdray Park is recognized as the home of British polo, with its first competitive polo tournament dating back to 1910. Located in the heart of England, Cowdray Park prides itself on its strong heritage of sporting excellence where top polo players from around the world compete and are part of its history and tradition. 

About U.S. Polo Assn.

U.S. Polo Assn. has a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of households globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing and digital presence. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Modern Retail and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit or and follow @uspoloassn and @uspoloassnuk. 

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