Cowdray Park Polo Club is delighted to announce a new partnership with Saicho Sparkling Tea as an Official Partner of the prestigious British Open for the Cowdray Gold Cup.
The Cowdray Gold Cup is the pinnacle of the British polo season. Set against the dramatic backdrop of the South Downs, it brings together world-class players, global patrons and an audience that values excellence, heritage and celebration in equal measure. Saicho Sparkling Tea joins the tournament as a brand that shares those same pillars.
Crafted from single origin teas and cold brewed to capture depth, character and terroir, Saicho is produced in small batches with each tea representing a distinct origin and expression. Much like a fine wine, every release carries its own character, shaped by provenance and craftsmanship. In polo, too, no two seasons are the same. Each Gold Cup is its own vintage, defined by the teams, the conditions and the moments that ultimately become part of sporting history.
“Our partnership with Cowdray Estate is a proud moment for Saicho, our first step into the sporting world and another stride in redefining celebration. Cowdray represents world-class sporting heritage, and we are excited to introduce sparkling tea to their exceptional events and experiences”, said Charlie Winkworth-Smith, Co-Founder of Saicho of the inaugural partnership.
Both brands are built on a respect for tradition combined with modern refinement. Cowdray’s Gold Cup is rooted in British sporting heritage while continuously evolving to meet the expectations of a contemporary, globally minded audience. Saicho similarly reimagines tea culture through a luxury, celebratory lens, positioning sparkling tea as a sophisticated alternative for those seeking complexity without compromise.
The partnership reflects a broader cultural shift within premium hospitality and luxury events, where elevated non-alcoholic options now sit confidently alongside fine wines and champagne. At Cowdray, celebration has always been central to the Gold Cup experience, from pitch-side hospitality to private entertaining and post-match gatherings. Saicho Sparkling Tea will form part of that celebratory offering, bringing nuance, elegance and a new dimension to toasting the season.
Martine Hartridge, Managing Director of Cowdray Park Polo Club, commented:
“The Gold Cup represents the very best of our sport and our setting. We are proud to partner with Saicho Sparkling Tea, a brand that mirrors our commitment to heritage, craftsmanship and excellence. Just as every polo season writes its own story, each Saicho tea expresses a unique origin and character. It is a partnership rooted in quality and celebration, and we are delighted to welcome Saicho to the Cowdray family.”
The 2026 Gold Cup promises a season of exceptional polo, international attendance and premium hospitality experiences. With Saicho Sparkling Tea joining the line-up of official partners, the Club continues to strengthen its position at the intersection of elite sport, luxury lifestyle and refined hospitality.
Event Details:
Date: Tuesday 23rd June to Sunday 19th July 2026
Event: British Open Polo Championship for the Cowdray Gold Cup, Cowdray Park Polo Club
Hospitality: Available—contact the Club for bookings and details
For more information visit saichodrinks.com
